Robin Gustafsson
CEO
Robin has been Avensia's CEO since 2020. He held the same position between 2011-2018 and is also co-founder of the company. He has a background as a consultant in software development and structural mechanics. Robin is also the chairman of Svenska Medalj and board director of CoolStuff.
Robin holds a Master of Science in Civil Engineering from LTH.
Åsa Afshari
Chief People Officer
Åsa joined Avensia in Jan 2018. Prior to joining the company, Åsa was HR Manager at IKEA IT. Before that she was with Massive Entertainment – a Ubisoft studio and she also has several years of experience from company EMS ekonomi och Personal as HR consultant.
Åsa holds a Bachelor degree in Social Science from Linné University in Växjö.
Tor Eivind Aurdal
Acting Chief Sales Officer
Tor Eivind has been the Acting CSO at Avensia since January 2024 and has worked at the company since 2019 in sales and as Country Manager for Avensia Norway. He has a background in sales and has been involved in launching Apsis' Norwegian operations.
Tor Eivind holds a Bachelor's degree in Economics and Marketing from BI in Norway.
Jens Axelsson
VP Business Unit Customer Experience
Jens has been with Avensia since 2017. Prior to that, Jens held numerous leading positions in the retail and travel industry. He has more than 20 years of experience in roles focused on CX, marketing, e-commerce, and business development.
Jens holds a Master of Science in Business Development and Marketing Economics from IHM Business School.
Lisa Logren
Chief Financial Officer
Lisa has been workin at Avensia since 2020 as Head of Accounting and then CFO since 2023. Prior to Avensia, Lisa has a background as Authorized Public Accountant at Deloitte.
Lisa holds a Master of Science in Business Administration from Lund University.
Nina Quist
VP Business Unit Information Management & Business Manager
Nina has been with Avensia since 2020. She has extensive experience in senior positions both nationally and internationally, at companies such as Ericsson, Sony, CGI, and Visma.
Nina holds a Master's degree in Business Administration from Linné University in Växjö.
Henrik Sellberg
VP Business Unit Commerce
Henrik has been with Avensia since 2016. Prior to Avensia, Henrik has worked with web and e-commerce development since 2001. He has held management positions from various companies, such as Capgemini.
Henrik holds a Master of science in Civil Engineering from Lund University.
Johan Sommar
Chief Strategist
Johan has been with Avensia since 2015 and been involved in most of Avensia's larger retail and D2C projects. Prior to Avensia, Johan has held positions as Management Consultant, Managing Director, retail coordinator and business developer within e-commerce and retail.
Johan holds a Master of science in Business administration from University of Linköping and extended degree in consumer behavior from University of Auckland, NZ
Patrik Sundquist
Chief Commercial Officer
Patrik started at Avensia 2016 by establishing the Stockholm office. Prior to this Patrik had been working at Episerver (Optimizely). Since then Patrik have had the role of sales director, being responsible for the new business as well as managing important alliances with partners.
Patrik holds a high school diploma from the Social Science program at Östra Real.
