Play to Win: Empowering Every Team With Digital Analytics

In this insightful speech at this year's CX Circle, Sophie Vildahl, Senior Commerce Advisor CX & Loyalty at Avensia, and Tobias Wallberg, Digital Analyst at Kappahl, discuss how to infuse an analytical mindset across teams to drive better decision-making. They share the journey of moving from gut-driven approaches to data-driven strategies, emphasizing the importance of empowering all roles with data and integrating analytics into daily operations.

Through real-life examples from Kappahl, they highlight the challenges of using various digital tools and the critical role of management support in fostering a culture of continuous learning and improvement.

"Data is not something you do at the end of the month; it's something you do all the time in your role."

Duration: 32 minutes

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