Whatever B2B business model you have, it is easier to support it through composable commerce compared to an off-the-shelf pre-packaged platform. It’s also easier to get started than you think.
The B2B Benefits of Composable Commerce
As a B2B organization, you want the ability to change, grow and expand your business model over time. A composable commerce platform offers a solid foundation that can evolve to meet these changing needs.
One of the biggest benefits of composable commerce is that you can incrementally adopt it over time. It’s not a package that you implement and then flicks a switch to go live with.
Instead, you compose the experience by adopting individual APIs one at a time, slowly moving away from your legacy technology stack. For example, you might start with your product catalog and then move to pricing and inventory.
The ability to iterate and innovate incrementally has a lot of business value. Once you have moved your legacy system to a composable model, you can continue incrementally releasing new APIs as needed.
Two Proven Ways to Implement Composable Commerce in B2B
Most B2B businesses choose to approach composable commerce in one of two ways.
The first is to pick a small part of your business, such as a certain division or country, that you can switch to a composable commerce architecture. It may not be your core business, but it is something you can use as proof of concept. This approach gives you a chance to become familiar with the composable architecture and demonstrate quick wins in as little as 8-12 weeks.
The other way is to start with your flagship e-commerce site and slowly move it to a composable commerce structure one API at a time. Your product catalog and product detail pages are a good place to start. This gives you a way to demonstrate incremental business value quickly and easily without the risk of breaking your site by changing everything at once.
