Black Friday E-Commerce Performance

The objective of this report is to research how the Black Friday shopping season affects the commonly used e-commerce performance KPIs in order to understand how consumer behavior and business outcomes change during this intensive e-commerce campaign period.

Readers of this report may use it as a benchmark to discover how their own e-commerce performance stack up to the average Avensia customer. In addition, we’ve included generally available global stats for each customer segment.