White Paper: A Tech Foundation for Future Proof B2B Commerce

Evidence suggests that today’s B2B buyer is not just comfortable with a digital buying experience – they might actually prefer it. B2B buyers are spending more money than ever without interacting with a sales rep at all – and this is changing the B2B landscape beyond recognition with technology as a foundation.

You now have to deliver the experiences, features and content that your digitally savvy customers have become accustomed to in a way that speaks to your B2B audience.

In this white paper, we’ll compare the characteristics of B2B commerce with those of B2C, and then examine the technological foundations you need for a future-proof B2B commerce strategy.

The white paper is a cooperation with commercetools, the world's leading platform for next-generation B2C and B2B commerce. In 2020, Avensia and commercetools became modern commerce partners. Together, we empower our customers by preparing their businesses for the future with long-terms strategies and next-generation digital commerce solutions.