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Everfresh Modernizes B2B E-Commerce Platform to Drive Sales and Engagement

Everfresh, a Swedish importer and wholesaler of fresh fruits and vegetables and part of Dole Nordic, partnered with Avensia to modernize their B2B e-commerce platform. With a complex customer base and advanced logistics needs, Everfresh needed a solution that could support operational efficiency while elevating customer experience. With the help of Avensia, Everfresh now leverages a modernized e-commerce platform that drives continued growth across the Nordic market.

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Industry

Food & Beverage


Geography

Sweden

Project scope

E-commerce, customer experience


Website

everfresh.se

Solutions

Avensia Nitro

 

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Quote
Before starting this project, we considered several solutions and compiled our sales, marketing and IT needs internally. Avensia immediately understood what we needed and listened wholeheartedly to all our requirements. It was a great collaboration from the very beginning.
Rebecka Holmstrand, Project Manager Operations, Everfresh

The goal

Increased sales, flexibility and usability

With around 1,300 B2B customers placing daily orders, Everfresh operates in a fast-paced, logistics-driven environment where timing and accuracy are critical. Orders are placed in advance for fresh produce that hasn’t yet arrived in stock, requiring frequent updates, substitutions, and precise stop times. Add to that multiple customer accounts per store, contract-specific pricing, and role-based permissions and it’s clear that the e-commerce platform handles a high degree of complexity and needs to be up-to-date and user-friendly. So, when Everfresh decided to upgrade their e-commerce solution, the company had several goals in mind:

  • Drive sales by making the platform more user-friendly and sales-oriented
  • Increase flexibility for customers through new features and functions
  • Improve usability with better search, filtering, and content presentation
  • Free up internal resources by enabling more customer self-service
  • Strengthen customer relationships with enhanced communication and visual inspiration
The challenge

Meeting Modern Demands in a Fast-Paced B2B Environment

Everfresh had been relying on a dependable but simple e-commerce solution that served the business for many years. As the digital landscape evolved and customer expectations changed, it became clear that the existing platform had reached the limits of what it could support and was struggling to meet internal and external needs. While it had been a well-used and appreciated solution, it lacked flexibility and was no longer aligned with Everfresh’s external website or internal workflows.

To continue delivering excellent customer experiences and operate efficiently across their ERP and product information management (PIM) systems, an upgrade was essential.

Key improvement areas included:

  • A need for a modern interface and a content management system (CMS) to enhance usability and internal efficiency
  • Adding search, navigation and product inspiration features
  • Stronger integration between content and commerce to support storytelling and customer engagement
  • Enabling rich content formats including images and video, beyond just plain text and PDFs
  • A dynamic interface that supports personalization and product discovery
  • Smarter tools for managing customer-specific campaigns and messages
  • Enhanced support for self-service and automation to reduce manual processes

Everfresh wanted a fresh and future-ready e-commerce platform that while maintainingtheir familiarity with users, enhanced functionality and performance and improved customer experience and internal efficiency.

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Quote
From a project standpoint, Avensia has adopted an excellent model. Our agile way of working has been both dynamic and stimulating.
Mathias Persson, Site and Security Manager, Everfresh

The solution

More Visual. More Flexible. More Everfresh.

Everfresh, in collaboration with Avensia, unveiled a robust e-commerce solution powered by Avensia Nitro, built around Optimizely. The new solution brings real-time data handling and seamless integration with Everfresh’s internal systems, including their in-house ERP and PIM. A key focus for the new platform was improving ways of working and facilitating processes.

As part of the new solution, Avensia implemented Optimizely’s CMS, providing Everfresh’s with a brand-new way to take control of content and communication. At the same time, Avensia updated the platform’s front-end, aligning it with the company’s external website, offering a “same feel, new look” experience that elevated the interface while staying familiar to customers. To further enhance the customer experience, Avensia also implemented Optimizely Find for advanced search and indexing. Previously, the site had no search functionality, so this addition marks a significant step forward in usability and efficiency.

To further support Everfresh’s goals around accessibility and efficiency, Avensia built a fully mobile and tablet friendly interface as part of the new solution. Designed to meet the needs of users in-store, the portal ensures seamless access and functionality across devices, streamlining operations and enabling more flexible ways of working.

Quote
Avensia has helped us with how to best meet our customers' requirements and needs.
Alexandra Hafström, Sales Representative & Team Leader, Everfresh
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The results

A Smooth Transition to a Better, Faster Platform

Since launching in 2024, Everfresh has seen clear improvements in both customer experience and internal efficiency. The collaboration with Avensia has been shaped by strong teamwork and a clear vision to gradually modernize and streamline digital operations. With Avensia Nitro and Optimizely as part of the new setup, Everfresh now has a more flexible, inspiring and future-ready platform that better supports both business goals and daily work.

One of Everfresh’s top priorities was ensuring a smooth transition. By keeping the interface familiar but enriching it with better search, filtering, and usability, the onboarding process was seamless. Customers instantly recognized the portal but now experienced more intuitive order flows, faster access to information, and better communication. Thanks to mobile and tablet support, orders can now be placed directly from store floors, increasing flexibility and improving in-store efficiency. The mobile-friendly interface has also introduced new time-saving functions, such as the ability to upload Excel and PDF documents directly onto the platform.

Internally, the impact has been just as transformative. Everfresh has freed up significant time, especially for their sales team, enabling them to focus more on customer relationships and driving revenue.

Implementing a CMS has opened entirely new opportunities and offered Everfresh’s marketing team more creative freedom. With new content management capabilities, they can now easily share more visual material, communicate brand messages effectively, and inspire customers in ways that weren’t possible before. More dynamic and inspirational content across the site helps communicate the brand’s identity while driving sales and customer engagement.

Key outcomes include:

  • Significant time savings for both customers and internal teams
  • Increased sales and customer engagement
  • A centralized portal that customers find intuitive and easy to use
  • Greater flexibility and accessibility for customers
  • A more visual, engaging customer platform that supports stronger communication
  • A future-ready solution built to scale and adapt alongside the evolving demands of modern commerce
Continuous Work

Support and Maintenance

Everfresh continues to work closely with Avensia receiving constant support and site maintenance. Avensia provides ongoing site updates, including bug fixes, performance improvements, feature enhancements, and new visual elements. This agile approach allows Everfresh to respond quickly to both internal and external demands, whether it’s adjusting functionality for key customers, or improving internal workflows.

About Everfresh

Everfresh is part of a group of fruit and vegetable companies collectively known as Dole Nordic AB. Dole Nordic is a subsidiary of Dole plc, the world’s largest supplier of fresh produce. Known for its strong focus on sustainability, quality, and innovation, Everfresh plays a key role in ensuring that fresh produce reaches retailers and consumers efficiently, and its operations span sourcing, logistics, and quality control. Headquartered in Helsingborg, the company has long-standing partnerships with producers and growers globally and is committed to offering high-quality, responsibly sourced products.

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Want to know how we helped Everfresh create a modernized e-commerce platform that drives continued growth? Let’s talk!